Bring Your Invention to Market
Have you ever thought you had a fantastic idea for a new product in the fishing, hunting or outdoors world.....or anywhere else for that matter?
Today's guest had a great idea and he did more than think about it. He patented it, figured out how to manufacture it, and brought it to market.
Jack Rutledge of Chill-N-Reel shares his story of the journey from concept to retail and it's a fascinating tale.
If you've ever thought you would like to try to create a new product, or even if you're just interested in how in the world other people do it, this is a compelling conversation with a guy who has done it. And he is sharing all the nitty gritty details including the good, the bad, and the inspiring!
No Contacts? No Problem
Quick tip from my friend Kolo - Jeff Kolodzinski who is Brand Manager at Johnson Outdoors over the Humminbird, Minnkota and Cannon brands on what to do if you want a job or sponsorship in the outdoors and you don't have anyone to network through.
Create Better Photos & Video
Shooting photos and video in the fishing space can be intimidating. You’ve got so much to work with…how do you separate yourself from all the hundreds of anglers out there taking pictures and video of themselves and others and filling our social channels with incredible content? Jake Latendresse is a prolific creator who has traveled the world shooting photos and video. He’s also a seasoned cameraman on the Bassmaster Elite Series and has spent ten years around the very best in the business both in front of and behind the camera. Today Jake is getting tactical baout how to get better at shooting photos and video in the fishing world. He starts by talking about what branding is and how how you can brand yourself through your content and especially video. Then he takes us through his process as a photographer and videographer to capture the right moments that help you tell your story or anyone else’s story. We also talk about some anglers that are doing...
Shoot Video from a Boat
Shooting video from a boat is not as easy as you might think. Jake Latendresse is a creator and videographer who shoots for the Bassmaster Elite Series as well as many other outdoor productions. He gives us a quick tip today about how to get better at shooting from a boat.
How to be Good on Camera
Jake Latendresse is one of the most gifted storytellers I know, and he tells his best stories visually. Jake runs a multimedia company called Latendresse Media Collective that produces extremely compelling outdoors content.
He's also a videographer for the Bassmaster Elite Series television show.
These days we all seem to find ourselves on video at one point or another, either through engaging with friends and followers on social media to build audiences or on television or YouTube. Some of us are comfortable in front of the camera and some of us have room to grow our talents there.
Who better to take advice from on how to get better on camera than a man who has spent the last ten years shooting video of professional anglers, TV show stars, and every other kind of video content?
Jake shares very practical advice on how to be good on camera and his depth of understanding of storytelling allows him to frame this advice up in a way that will stay with you.
As Jake says on his company...
Stick With Your Dreams
Hoo boy! This one's going to be a real treat for y'all.
My guest today might surprise you. Rodney Clawson is a Nashville Songwriter and if you aren’t familiar with his name, I bet you are familiar with his songs. He's written some of the great songs we all know every word to BY HEART.
And heart comes into this conversation alot.
Rodney wrote songs like Drunk on You by Luke Bryan and Take a Little Ride by Jason Aldean. He wrote “Where I Come From” recorded by Montgomery Gentry and “Get Your Shine On” by Florida Georgia Line.
In 2012, Rodney had THREE #1 SONGS on country radio, with Blake Shelton’s “Drink On It”, Luke Bryan’s “Drunk On You” and Jason Aldean’s “Take A Little Ride”. THREE NUMBER ONE SONGS!
He co-wrote the groundbreaking Kenny Chesney & Tim McGraw duet, “Feel Like A Rockstar”, which won the 2012 CMA Vocal Event of the Year.
...What Big Brands Look for in Athlete Relationships
If you are trying to figure out how to get fishing sponsors and you haven't had a chance to listen to the Fishing Business Podcast with Matt Ozawa, you need to put that on your list with a star beside it.
Matt is the Engagement Marketing manager at Toyota – one of the finest brands in the world. And they didn’t obtain that lofty status by being slackers in the marketing world. They build excellent products and they are excellent marketers of those products.
Which is where we can learn from them. YOU are an excellent product. And I want to teach you how to market yourself well. We can always look to those that are doing it the best and learn from them….no matter the category, skill or talent.
If you want to find sponsors for fishing, there is excellent, high level advice here for you.
One thing Matt said that has resonated with me was his answer when I asked him what Toyota looked for in relationships with athletes,...
Social Media Content - Flip the script
There are so many anglers out there who are presenting themselves in social media as “ Hey, Look at the big fish I caught!” The world doesn’t need more social media posts about a big fish picture. I mean don’t get me wrong, everybody loves to see pictures of big fish. But I want you to flip that script.
Put yourself in the viewer’s shoes. You’re scrolling through social media, you’re wishing you were on the lake fishing, you’re wishing you were on the lake catching big fish… How can you give that guy value.
I don’t think enough anglers consider that. Sometimes it seems like it’s all about the angler doing the posting.
But I want you to be ALL ABOUT YOUR FANS. Even if you only have eight fans. Even if it’s only your mom and dad. You have fans.
Let’s give value to them. Let’s stand out from the crowd by giving value...
Storytelling and the Know Like Trust Factor for anglers
In a recent conversation with Keith Daffron who is president of Vexus Boats, we talked about how important storytelling is in building a brand.
As we discussed it, we started talking about telling stories and how both of us were raised up in the fishing industry telling stories. I was a television producer for ESPN Outdoors for the first 20 years of my career and that certainly involved a lot of storytelling, in fact I used to kid around with my friends and say my job was to travel around the country and find the very best stories about the outdoors that I could find. Of course, there was more to my job than that, as there is with ALL storytellers, but at heart that’s the core of what I did.
Daffron has launched a new bass boat brand, which is no small feat as you can imagine, and he understands how storytelling can build a brand because he's doing it as we speak. And doing it very well. Vexus has a great brand story and they tell it with compelling...
Time Management - Eat Your Frog
I love frog legs. When I was a little girl, we lived in the country in Baldwin County, Alabama and everyone in my big, extended family loved hunting and fishing. Our lives pretty much revolved around the outdoors and the Mobile-Tensaw River and Delta. There’s a family story about my Uncle Mo feeding me frog legs when I was about 3 years old and I couldn’t get enough. I still like them. I’ll come back to that.
Have you ever wondered how some pro anglers have a ton of endorsements and sponsors but don’t have the best winning records? I hear people talk about this online all the time. And they say things like, “Well, he must know somebody” or “His family must have a lot of money.”
But the truth, usually, that they are good marketers. Their marketing abilities have brought them the endorsements and sponsorships. They understand that a big part of their job as a professional angler is to help...
