- In fishing, it's the size of the fish.

- In marketing, it's customers or leads

You are a competitive person....or you wouldn't be fishing in tournaments.

The gentleman in this photo is as competitive as anyone I’ve ever met.  We created a TV Show for him back in the day called “Schooled by Denny Brauer” where he went fishing with a weekend angler on a body of water that was unfamiliar to him and observed how he broke down the water and tried to figure things out.

I got to know Denny pretty well during that time and one thing I learned about him was that he was always going to show up for the fans of fishing.  Denny’s retired from tournament fishing now and lives down at Lake Amistad where he catches the giants swimming in that lake nearly every day, but in spite of the fact that he’s retired he still showed up for his fans, and his sponsors, at the 2020 Bassmaster Classic. 

So as an aspiring angler, I want you to honor the fact that you...

Your Fishing is a Business

As an angler who is looking to make money from your skills and passion, you are an Entrepreneur.  You’re also a small business owner and it’s critical to begin to think like a business owner. 

I am here to help you start thinking like a business owner as well as an angler. 

It’s not hard, y’all.  There are a couple of basic components to a business. 

4 Essentials of a Small Business:

• Product
• Staff
• Profit
• Market
• PRODUCT

YOU are the product my friend.  Your business is YOU.  The product is strong if it solves a specific problem and is easy to describe.  You help people become better anglers.  And believe me, there’s a LOT of people out there that want to learn what you know. 

I bet for most of you reading this, you are also the staff and that’s perfectly of, do-able and figure-outable.  There are thousands of successful small businesses out there that...