Have you ever thought you had a fantastic idea for a new product in the fishing, hunting or outdoors world.....or anywhere else for that matter?

Today's guest had a great idea and he did more than think about it.  He patented it, figured out how to manufacture it, and brought it to market.

Jack Rutledge of Chill-N-Reel shares his story of the journey from concept to retail and it's a fascinating tale.

If you've ever thought you would like to try to create a new product, or even if you're just interested in how in the world other people do it, this is a compelling conversation with a guy who has done it.  And he is sharing all the nitty gritty details including the good, the bad, and the inspiring!