Social Media Content - Flip the script

content social media Apr 07, 2020

There are so many anglers out there who are presenting themselves in social media as  “ Hey, Look at the big fish I caught!”  The world doesn’t need more social media posts about a big fish picture. I mean don’t get me wrong, everybody loves to see pictures of big fish. But I want you to flip that script.   

Put yourself in the viewer’s shoes. You’re scrolling through social media, you’re wishing you were on the lake fishing, you’re wishing you were on the lake catching big fish… How can you give that guy value. 

I don’t think enough anglers consider that. Sometimes it seems like it’s all about the angler doing the posting.  

But I want you to be ALL ABOUT YOUR FANS. Even if you only have eight fans. Even if it’s only your mom and dad. You have fans.  

Let’s give value to them. Let’s stand out from the crowd by giving value...

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Time Management - Eat Your Frog

I love frog legs.  When I was a little girl, we lived in the country in Baldwin County, Alabama and everyone in my big, extended family loved hunting and fishing.  Our lives pretty much revolved around the outdoors and the Mobile-Tensaw River and Delta.  There’s a family story about my Uncle Mo feeding me frog legs when I was about 3 years old and I couldn’t get enough.  I still like them.  I’ll come back to that.

Have you ever wondered how some pro anglers have a ton of endorsements and sponsors but don’t have the best winning records?  I hear people talk about this online all the time.  And they say things like, “Well, he must know somebody” or “His family must have a lot of money.”

But the truth, usually, that they are good marketers.  Their marketing abilities have brought them the endorsements and sponsorships. They understand that a big part of their job as a professional angler is to help...

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