Create Better Photos & Video

Shooting photos and video in the fishing space can be intimidating. You’ve got so much to work with…how do you separate yourself from all the hundreds of anglers out there taking pictures and video of themselves and others and filling our social channels with incredible content? Jake Latendresse is a prolific creator who has traveled the world shooting photos and video. He’s also a seasoned cameraman on the Bassmaster Elite Series and has spent ten years around the very best in the business both in front of and behind the camera. Today Jake is getting tactical baout how to get better at shooting photos and video in the fishing world. He starts by talking about what branding is and how how you can brand yourself through your content and especially video. Then he takes us through his process as a photographer and videographer to capture the right moments that help you tell your story or anyone else’s story. We also talk about some anglers that are doing...

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Shoot Video from a Boat

Shooting video from a boat is not as easy as you might think.  Jake Latendresse is a creator and videographer who shoots for the Bassmaster Elite Series as well as many other outdoor productions.  He gives us a quick tip today about how to get better at shooting from a boat. 

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Stick With Your Dreams

Hoo boy!  This one's going to be a real treat for y'all. 

My guest today might surprise you.  Rodney Clawson is a Nashville Songwriter and if you aren’t familiar with his name, I bet you are familiar with his songs.  He's written some of the great songs we all know every word to BY HEART.

And heart comes into this conversation alot.

Rodney wrote songs like Drunk on You by Luke Bryan and Take a Little Ride by Jason Aldean.  He wrote “Where I Come From” recorded by Montgomery Gentry and “Get Your Shine On” by Florida Georgia Line.  

In 2012, Rodney had THREE #1 SONGS on country radio, with Blake Shelton’s “Drink On It”, Luke Bryan’s “Drunk On You” and Jason Aldean’s “Take A Little Ride”. THREE NUMBER ONE SONGS!  

He co-wrote the groundbreaking Kenny Chesney & Tim McGraw duet, “Feel Like A Rockstar”, which won the 2012 CMA Vocal Event of the Year. 

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What Big Brands Look for in Athlete Relationships


If you are trying to figure out how to get fishing sponsors and you haven't had a chance to listen to the Fishing Business Podcast with Matt Ozawa, you need to put that on your list with a star beside it.  

 Matt is the Engagement Marketing manager at Toyota – one of the finest brands in the world.  And they didn’t obtain that lofty status by being slackers in the marketing world.  They build excellent products and they are excellent marketers of those products.

Which is where we can learn from them.  YOU are an excellent product.  And I want to teach you how to market yourself well. We can always look to those that are doing it the best and learn from them….no matter the category, skill or talent. 

If you want to find sponsors for fishing, there is excellent, high level advice here for you.

 One thing Matt said that has resonated with me was his answer when I asked him what Toyota looked for in relationships with athletes,...

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