What Big Brands Look for in Athlete Relationships


If you are trying to figure out how to get fishing sponsors and you haven't had a chance to listen to the Fishing Business Podcast with Matt Ozawa, you need to put that on your list with a star beside it.  

 Matt is the Engagement Marketing manager at Toyota – one of the finest brands in the world.  And they didn’t obtain that lofty status by being slackers in the marketing world.  They build excellent products and they are excellent marketers of those products.

Which is where we can learn from them.  YOU are an excellent product.  And I want to teach you how to market yourself well. We can always look to those that are doing it the best and learn from them….no matter the category, skill or talent. 

If you want to find sponsors for fishing, there is excellent, high level advice here for you.

 One thing Matt said that has resonated with me was his answer when I asked him what Toyota looked for in relationships with athletes,...

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